The Psychology of Successful Women podcast with Shona Rowan explores the mindset, behaviour and success strategies of high-achieving women.

Shona Rowan is an inspirational speaker, high-performance coach and founder of The Psychology of Successful Women – Career Acceleration Program and podcast. Shona works with women all over the world to accelerate their careers, boost their performance and maximise their success – according to what success truly means to them. She also works with global companies to support, develop and retain their female talent  via practical workshops, inspirational events and high-performance coaching sessions.

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In episode 15 of The Psychology of Successful Women Podcast, Shona talks to Alanna and Jade from Femecony about: 

  • The female economy – whether you are a female consumer, business owner or a woman in the workforce, you can help create gender equality by choosing female led brands. 
  • Practical advice for women interested in starting their own business or making the transition from corporate  
  • Common challenges women in business can face and how to overcome them 
  • Gender equality in Australia and how we can all play out part  
  • The importance of networks, not letting perfectionism hold you back, and so much more… 

About Alanna Bastin-Byrne and Jade Collins:

Alanna Bastin-Byrne 
Director – Femeconomy 

Alanna Bastin-Byrne has over 19 years’ experience in Marketing, Communications and Community Development leadership in the UK and Australia. The diversity of Alanna’s leadership experience has been instrumental in building Femeconomy’s engaged community to advance gender equality. In 2018 Alanna was announced as one of 80 Women2Watch in Business Disruption in US, Canada, Australia and Europe. In 2020 Alanna was a Telstra Business Woman of the Year Finalist and Griffith University’s Entrepreneur in Residence. 

Jade Collins 
Director – Femeconomy 

Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for creating networks and engaging others to increase gender equality in leadership across industries. Jade was a member of the Queensland Government’s Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni. 


  • Femeconomy educates consumers, budget owners and business owners on how purchasing decisions can create gender equality. 
  • Femeconomy certified businesses have at least 30% of women on the Board of Directors 
    or are 50% female owned.
    Learn more about becoming a member. 
  • Subscribe to Femeconomy’s monthly enews.  

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